Privacy Policy

Last updated: February 12, 2026

Al Ameri Auto Accessories Trading LLC ("we", "us", or "our") operates the website www.alameriauto.ae. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Information You Provide

  • Contact Information: Name, phone number, email address when you submit a quote request form.
  • Vehicle Details: Vehicle make, model, year, and service requirements shared via forms or WhatsApp.
  • Communication Records: Messages sent through WhatsApp, phone calls, or email correspondence.

Information Collected Automatically

  • Device Information: Browser type, operating system, screen resolution, and device type.
  • Usage Data: Pages visited, time spent on pages, clicks on calls-to-action, scroll depth, and referral source.
  • Location Data: General geographic location based on IP address (city-level, not precise).
  • Cookies: We use cookies and similar technologies for analytics and site functionality. See our Cookie Policy below.

2. How We Use Your Information

  • To respond to your inquiries and provide quotes for our services.
  • To process and fulfill service requests.
  • To improve our website, services, and customer experience.
  • To analyze website traffic and user behavior through Google Analytics 4 (GA4).
  • To send you service-related communications (appointment reminders, service updates).
  • To comply with legal obligations applicable in the UAE.

3. Analytics & Tracking

We use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to understand how visitors interact with our website. These tools collect anonymized data including page views, click events, scroll depth, and traffic sources. This data helps us improve our website and services.

We track the following types of events for quality improvement:

  • WhatsApp and phone call button clicks
  • Quote form submissions
  • Directions/map link clicks
  • Gallery interactions
  • Page views on service and branch pages

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Cookies

Our website uses the following types of cookies:

  • Essential Cookies: Required for basic site functionality (language preference, session management).
  • Analytics Cookies: Google Analytics cookies (_ga, _ga_*) to measure website performance.
  • Marketing Cookies: Used only when you arrive via advertising campaigns (UTM tracking parameters stored in session).

You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our website.

5. Data Sharing

We do not sell your personal information. We may share data with:

  • Google: Anonymized analytics data through GA4 and GTM.
  • Service Providers: Third-party tools that help us operate our website (hosting, analytics).
  • Legal Requirements: When required by UAE law or to protect our legal rights.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including SSL/TLS encryption, secure hosting, and access controls. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Quote request data is retained for up to 24 months. Analytics data is retained according to Google Analytics default settings.

8. Your Rights

In accordance with UAE data protection regulations, you have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal data.
  • Opt out of marketing communications.
  • Withdraw consent for data processing.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy, contact us:

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